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《Lesson 4 Advertisements》优质课教案下载
Step 1. revision
Check the understanding of the use of advertisements
Step 2. Leading-in
Ask the students the question---What do you think of these types of ads?
TV/radio advertisement
newspaper/magazine advertisement
mail advertisement
Billboard（广告牌）advertisement
posters （海报） advertisement
calendar （日历） advertisement
Internet advertisement
neon['ni??n] sign （霓虹灯） advertisement
show window （橱窗） advertisement
implant advertisement （植入式广告）
Step 3. Reading
1. Read the following advertisements and admire the visual effects.
2. Read the other advertisements and list the stylistic features of the advertisements.
1). Coinage or Misspelling
2) Adjectives
3) Abbreviations and Compounds
4) Simple Sentences
5) Elliptical Clauses
6) Imperative Sentences
7) Use Figures of Speech
Step 4. Exercise