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北师大2003课标版《Lesson 3 The Advertising Game》公开课教案优质课下载
To read the passage for specific information
Teaching difficult point:
How to develop a right attitude towards advertisements
Teaching procedures:
Step1: warm-up
Can you think of some advertisements you have seen? List some places where you have seen advertising. The teacher offers some pictures to students to have a discussion.
Do you know what advertisements introduce to us? Or what product is it for?
Step 2: Fast reading
Read the text and then match the topics with each paragraph.
Para.1 a. About the public advertisements
Para.2 b. Top advertisements of today
Para.3 c. About classic advertisements
Para.4 d. Advertisements in the markets
Para.5 e. Modern advertisements
Step 3: Careful Reading
Read the text and answer the following questions.
What is the classic advertisement?
The classic advertisement is the one that gives information about finding certain products
Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
Because people are used to seeing high standards of visual design.
What ideas do today’s advertisers use to make you notice their products?
They use humor, surprise and new and unusual ideas in modern advertisements.
What has the government done during the last decade?
The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
Read the passage carefully and fill the blanks