《Lesson 3 The Advertising Game》集体备课教案设计

《Lesson 3 The Advertising Game》集体备课教案优质课下载

窗体底端

Lesson 3 is an article about advertising. Students will learn about the concept, design, influence and function of western advertising in this lesson, and discuss the impact of advertising in people's daily life. They will learn the vocabulary of advertising, understand the general principles of the article and they will learn to use skimming,and reading strategies By means of pictures and videos, students' interest in language learning will be enhanced. They will also broaden their horizon., which is helpful to obtain the information of the content of the article and to grasp the main idea.

Ⅱ.Teaching Aims:

Topic：

The Advertising Game

Vocabulary：

likely, general, suitable, visual, fascinating, advertise, link, apply, aim, combine, attract, educate, contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade

Phrases：

hold the attention of the public, make contributions to, participate in, protect the environment

Grammar：

Gerunds

Ⅲ.Teaching Key Points:

1. Help the students have the understanding of the characteristics, design and creativity of the advertising.

2.Help them use some reading strategies to understand the article.

3.Let them talk about the influence of advertising in people's daily life .

Ⅳ.Teaching Difficult Points:

Teach the students how to use the reading strategies.

Help them create their own ads.

Ⅴ.Teaching Aids:

PPT

Ⅵ.Teaching Procedures:

Step 1Warm-up

Show an advertisement to lead in the topic.

Play a section of video and have the students guess, “what product is the advertisement for?”

Step 2Pre-reading