必修4《Lesson 3 The Advertising Game》精品优质课教案设计

必修4《Lesson 3 The Advertising Game》精品教案优质课下载

Students are to figure out the structure and understand the content of the article with the aid of Mind Mapping method.

Students are to get familiar with the reasoning process of the article.

Students are to retell the article by means of Mind Mapping method.

Students are to expand their thoughts by means of Mind Mapping method.

Aims of knowledge focus:

Language difficulties to deal with concern the following sentence patterns.

The classic advertisement is one that….

However, this kind of advertising might not be suitable when there are … in direct competition with … in the market place.

In such situations, ….

However, even this is often not enough to….

Modern advertisements must stand out in … by combining … with … to make them more attractive.

They use the concept of … to ….

Other common ideas include ….

For many …, (doing sth.) is not a successful approach.

They realize that it does not matter …. ---- most people know ….

By doing this, they hope to make ….

Some contemporary advertisements mainly aim to ….

There are public advertisements which encourage … to ….

Over the last decade, … has worked hard at using advertisement to educate … on ….

The Mind-mapping method:

Mind-mapping method is an effective way to use radiant thinking to maximize people’s brain’s untapped potential. As Tony Buzan and Barry Buzan (1993) shows in “The Mind Map Book”, with the aid of vivid diagrams and exciting, easy-to-follow exercise, you can mirror and magnify your brain’s pattern of perception and association in the way you learn, think, and create … and have it serve as the tool you need to succeed in business as well as in school, in the studio, in sports, in your love life and other relationships, quickly master the right way to take notes, organize a speech, a writing assignment, a report, and join with others to pool thinking productively, memorize a mammoth amount of data, free your ideas to grow and expand constantly in depth and dimension.

We believe that the employment of mind-mapping method in the teaching process will help with students’ cognitive elaboration. Different from the traditional modularized skimming-scanning pattern, the further elaboration of the reading material is to magnify students’ brains’ pattern of perception and have more association in the way they learn, think, and create. Rather than stop at the apperceived input stage, the mind-mapping method enable the students to go deeper into comprehended input and intake stages of the learning target, which leads to better integration and output of the learning process.

In this period, mind-mapping method is a relatively new teaching approach, which was only introduced to the students a few days before. In spite of that, we think it valuable to have a try in encouraging them to explore the power of mind map and see where it will get us. Of course, Rome is not built in a day. Therefore, more regular training is required in future teaching to achieve the aim of maximizing students’ potential.

Teaching & learning approach:

The Mind-mapping method