《Lesson 3 The Advertising Game》公开课教案下载

《Lesson 3 The Advertising Game》公开课教案优质课下载

II. Teaching Important Points:

1. To learn the vocabulary related to advertisement development.

2. To discuss whether advertisement is useful in our life.

III. Teaching Difficult Point:

Although students often see advertisements, they seldom really care about it.

IV. Resources Used:

Textbook

PowerPoint

Videos

V. Teaching Procedures(enclosing a form)

VI. Teaching Reflection.

　教学活动(Activities)互动模式(Interaction)Pre-readingStep 1Teacher asks students some questions one by one, leading them to the topic of advertisement. 1. Do you like watching advertisement?↓2. Can you list some places where you often see advertisement? (Helping them by showing some pictures)↓3. Do you think advertisement has a great influence on our life? It’s a good one or bad?Step 2Teacher asks students to find the main idea of the whole text.Multiple-choice question While-readingPart 1Step 1Teacher shows students some pictures about old advertisements.The main idea:

These advertisements appear in the__________. This kind of advertising might not be___________.　Step 2Students gain the main idea of the first two paragraphs by filling in the blanks.Advertisements must__________ and_________ the ________ of the public.Part 2Step 1Students learn the development of the advertisement in the modern society by filling in the table.(paragraph3-4)Reason:

For many people, they often see high _______________________.

For many today’s advertisers,＿＿＿＿＿＿＿＿＿＿is not a __________________.Design:

Advertisement should combine _____________with ___________.

Using _____________ as well as _____________.

Creating ______________.While-readingPart 2Step 2 Teacher shows students a short video to sum up these two paragraphs.Showing a short video about selling a car.What about this advertisement?↓All the videos you see, no matter you think is good or just so so, having the same purpose, What is the purpose? ↓Is there any other kinds of advertisement?Part 3Step 1Teacher plays an advertisement, asking students’ feelings, for the purpose of introducing the last paragraph.Playing a public advertisement.What is the purpose of this kind of advertisement?Step 2Students learn the other kind of advertisement ---- public advertising.Purpose:

Contemporary advertisements mainly aims to _____________________.

For example:

Encourage_______________

Educate _________________.

Help to ___________________.Post-reading Step 1 Students discuss the answer to the question mentioned before.Do you think advertisement has a great influence on our life? It’s a good one or bad?Step 2Teacher plays a short video to end this class, at the same time, making students think about themselves.A video about making good use of everything, never waste!

Care about yourselves and to be a better man.