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必修4《Lesson 3 The Advertising Game》新课标教案优质课下载
Advertisement, advertise, advertising, advertiser, classic, concept, visual, decade, participate in, consist of, combine …with…, make contributions to.
To know how ads develop and what contributions public ads make to our society.
To understand the design and the idea of some ads and how ads affect our life.
2. Ability objective
1) To guess the meaning of words in context.
To find the main idea of paragraphs and some details to answer questions by using scanning and skimming skills.
To understand the logical relationship between paragraphs.
To express personal ideas in group work.
3. Emotion objective
1. To take a correct attitude towards ads.
2. To instruct Ss how to cooperate with each other, help each other and learn from each other.
II. Teaching Focus
How to make Ss understand the development of ads and the logical relationship between paragraphs
III. Teaching & Learning method
Task-based method, Communicative method, Heuristic method; Individual, pair, group and class work.
IV. Teaching Aids
The multimedia, some handouts, a board
V. Teaching Procedures
Step 1. Lead-in
1.T asks Ss, “Where can we see or hear ads?” and Ss give some places.
2.T plays a video of an ad and let Ss answer,
“What product is it for?” and“How do you feel about the ad?”
3.T shows some slogans and gets Ss to understand them.
Just do it; The choice of a new generation;
Impossible made possible; Good to the last drop.