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必修4《Lesson 3 The Advertising Game》教案优质课下载
Possible problem
Students may have problems with some verbs which need to use the –ing form as objects.
Teaching Procedure
Task one: Discussion
Can you think of some adverts you have seen? Where have you seen them? (with pictures)
Word corner: match the words in the box with the correct advertisements. (with pictures)
(Jeweller’s, baker, airline, cinema, gym)
Do you think advertisement will mislead you to believe that a product is better than it really is?
What do you think of the design of nowadays advertisements?﹨
Task two: Pre-reading
Look at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.
a) traditional, typical classic
b) company corporation
c) right for something suitable
d) contain consist of
e) plan of how money should be spent. budget
f) rapid increase boom
g) idea concept
h) method approach
i) belonging to the present time contemporary
j) area around where you live neighborhood
Task three: Reading
Read the text quickly and decided the sentences are T of F.
1). “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. (F)
2). Advertisement must be attractive and creative. (T)