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必修4《Lesson 3 The Advertising Game》集体备课教案优质课下载
III. Teaching Objectives
Knowledge objectives:
Students will learn some new words and phrases related to advertisements.
Students will know the development of advertisements and their strategies and purposes.
Ability objectives:
Students will be able to understand a passage and complete the text-related tasks with such reading skills as skimming and scanning.
Students will be able to describe and talk about advertisements by using what they’ve learnt.
Emotional objectives:
Students will have a deeper understanding of advertisements and have a right attitude towards them.
IV. Teaching Important & Difficult Points
Teaching Important Points:
To enable students to grasp the key words and phrases in this reading passage.
To enable students to understand the main idea of the passage and the strategies and influence of advertisements.
Teaching Difficult Points:
How to improve students’ reading ability through learning this passage.
How to motivate students to actively take part in class activities.
V. Teaching& Learning Methods
Teaching methods: Task-based method; Communicative approach
Learning methods: Cooperative learning method
VI. Teaching Aids: A blackboard, multi-media facilities.
VII. Teaching Procedures
Step 1 Lead-in (Pre-reading)
Show pictures of some advertisements and ask students: what are they? Where do you usually see advertisements?
Ask students: What are advertisements for? Introduce commercial ads and public ads and show examples respectively.
Learn the new words and phrases.