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必修4《Lesson 3 The Advertising Game》教案优质课下载
The classic advertisement is one that gives information about finding certain products.
Some advertisements consist of pictures or the words of experts to show people how good the products are.
Some contemporary advertisements mainly aim to make contributions to society.
2. Ability goals能力目标
Enable the students to know about the ideas and the development of modern advertisements by reading the passage about the advertising game.
Help the Ss to know different advertisements have different characteristics and aims.
3. Learning ability goals学能目标
Try to improve the students’ reading ability by reading the text about the advertising game.
Analyze different characteristics and aims of different advertisements. Know about the ideas of modern advertisements in their reading.
Teaching important points 教学重点
Let the students get some ideas about modern advertisements, development and means. Show some most effective advertisements and latest concepts on advertisement.
Teaching difficult points教学难点
Enable the Ss to know the different aims between the classic advertisements and the modern ones. Let them to have a basic knowing to advertisement knowledge and know the different functions of all kinds of advertisements.
Teaching methods 教学方法
Reading and doing pair work, having discussions.
Teaching aids 教具准备
A recorder, a projector and a computer.
Teaching procedures & ways 教学过程与方式
StepⅠRevision
First, the teacher will check the Ss Workbook:
1. P68 Ex 3, ask them to read the completed sentences aloud, and translate them in class.
2. P69 Exx 1-2, asking them to read the sentences they made according to the requirements one by one, correcting the possible mistakes.
3. Ask the Ss to take out their homework books, letting someone to read the sentences they wrote to the class in turn. After that, hand in their homework books.
Step II Lead-in
Show some pictures on the screen.