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必修4《Lesson 3 The Advertising Game》优质课教案下载
Teaching Procedures:
Step 1. Revision
Check up the homework
Step 2. Warming up
1. Can you think of some advertisements you have seen? List some places where you have seen advertising.
2. Which advertisements have you seen recently that you liked? What did you like about them?
Step3. Reading
Read the text and answer the following questions.
when does the simplest type of advertisement work?
Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
What ideas do today’s advertisers use to make you notice their products?
What has the government done during the last decade?
Step 4. Speaking
Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?
Step 5. Vocabulary
Find these words in the text and match them with the most suitable definitions.
Step 6. Grammar
Gerunds
Read the following sentences from the text and underline the Gerunds. Then in pairs, work out the answers to the questions.
Read through the text again. In pairs, underline the Gerunds and discuss their functions.
Step 7 Language points
It is likely to be just the name of a company , part of which may be a general location.
它很可能仅仅是公司的名称，其中可能含有公司的大概位置。
likely adj. probable 预期的， 可能的
她可能到机场来为我送行。