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北师大2003课标版《Languages Awareness 1》公开课教案优质课下载
learn to use structure—have/get something done
Key points and difficult points
To understand and appreciate creative ads.
Make students learn to write a good ad for a service shop.
Teaching aids:
A blackboard and a computer for multimedia
Procedures
Step1 warm up
Look at the creative ads and ask students:
1.What kind of adverts attracts people’s attention and is more successful in China?
2.What kinds of tactics are they using?
Step2 Read the text and answer the questions.
1.Why were the Micra car and low-fat food adverts successful?
They make us think because the picture is unusual. When we have worked out the puzzle, we remember what it was advertising.
2.What is the joke with the frying pan advert?
The advertisement is not about women killing their husbands with frying pans but the dangers of eating fried food.
3. Why do charity adverts have a problem holding people’s attention?
There is a lot of suffering in the world and people take no notice of the advertisement.
Read the advertisements below.
Bill’s Bike Repairs. Get your bike repaired here. Reasonable prices. 11 corve St. Tel: 1584879587
Shropshire Computer Services. Specialists in software. Computers repaired and upgraded. Tel: 158487 3312
Temeside Garage. Have your car serviced in two hours! Very reasonable prices. 9 Temeside Avenue (near the bridge) Tel: 1564987456
Ken’s Stylists. “I always have my hair cut at Ken’s,” says one of our many satisfied customers. Haircuts with style. 23 High Street. Tel: 158487 3217
Step4 Read the sentences and match the people with the advertisements above.
My computer’s really slow. I need to get the hard disk upgraded.