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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》公开课教案优质课下载
难点：1. 明白广告是如何发挥作用的。
2. 组织学生进行小组活动，给某一物品做广告，设计广告语。教学
程序Step1. Warming up (5mins)
Present the students with some pictures and two videos, showing students that
there are different forms of advertisements and we can see advertisements almost anywhere and anytime in our daily life.
2. Ask students to list where they can see or hear advertisements.
Step2. Fast reading (5mins)
Task1. Skim the passage and get the main idea of each part.
Main idea of each part
Part1 (para. )
Introduction about the .
Part2 (para. )
What is an advertisement?
Part3 (para. )
How to make effective advertisement?
Part4 (para. )
How effective are advertisement?
Task2. Scan the Para.1&2, and answer following questions.
Q1. What is an advertisement?
Q2. Who advertises?
Q3. Why it is important to understand how advertisements work?
Step3. Careful reading
Q: How do advertisers make effective advertisements?
Task3. Scan Para.3-7, and answer following questions.
Q1. why should advertisers identify their target?