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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》最新教案优质课下载
Teaching important points：To develop student’s reading ability.
Teaching difficult points：Reading comprehension and practical ability.
Teaching procedures：
Step 1 Leading in and Warming up
Use two popular advertisements to attract the students’ attention to the topic. And then have a discussion :
1.which ads do you like better? why?
2. Will you buy that product because of the ads ?
Step 2 Pre-reading
Look at the title and predict the content of the passage.
Step 3 Skimming
Go through the whole passage and divide it into four parts.
Step 4 Detailed reading
Part1: Introduction
Listen to the record and answer the questions:
(1).Where can we find advertisements?
(2).Why do we need to understand how advertising works?
Part2: What is an advertisement?
Let students read part 2 together and answer the questions.
(1) Definition :
(2) What means do they use?
(3) Who advertises ?
(4) Why do they advertise? (to inform or to educate)
According to this, ads can be divided in to 2 kinds: commercial advertising and public service advertising
Enjoy some ads and tell which is commercial advertising and which is public service advertising.
Part3: How do advertisers make effective ads?