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人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》集体备课教案优质课下载
3) Develop students’ ability of independent thinking and teamwork
4) Lead students to appreciate the advertisements and even learn to design them
2. Important and Difficult Points of Teaching:
1) Enable students to use different strategies to read and understand the text
2) Get students to design advertisements according to the text
3. Teaching Method:
1) Task-based language teaching
2) Cooperative language learning
3) Communicative approach
4. Teaching Aids: Multi-media computer
5. Teaching Procedures
Step1: Warming up
Students are exposed to a brainstorm, through which they come up with some ideas about where they can see or hear advertisements in their daily life. Thus, the topic of advertising can be introduced. Two advertisement videos, respectively from KFC and McDonald’s, are played for students to appreciate and decide on whether they are effective.
Step2: Pre-reading
Before reading, students are asked to look at each of the advertisements on the next two pages and discuss with their partners what the advertisements want them to do, as pictures are more attractive than words, which helps them get a general idea of the text and stimulate their interest in reading.
Step3: Fast reading
For the first reading, students should read the title and the headings of each section fast to get the main idea of the text and figure out the structure of the whole text. In this part, students’ ability of skimming and generalizing can be practiced.
What is an advertisement?(Para.2)
Introduction(Para.1) How do advertisers make
effective advertisements? (Para3-7)
How advertising works
How effective are advertisements?(Para.8-9)
Step4: Detailed reading
For the second reading, students should read the text carefully to get detailed information and get to understand the passage better. Different tasks are designed for each section.
Para2: Answer the question: What is an advertisement and who advertises?