1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
人教2003课标版《Warming up、Pre-reading、Reading、Comprehending》优质课教案下载
4. 学生课前准备：
（1）Get some background information about advertisements.
（2）Preview new words and expressions.二. 教学课题
Unit5 Book 9: Inside advertising Reading: How Advertising Works三．教材分析
本单元的中心话题是广告。具体内容涉及“什么是广告”、?“如何制作有效的广告”、?“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。?
Warming?up部分提出了了关于广告的几个一般性问题，使学生快速进入本单元的主题。?
Pre-reading部分要求学生在读文之前先读图，然后讨论这几则广告的目的、所采用的策略以及所达到的效果等等。?
Reading?部分是一篇关于广告运作机制的说明文。在结构上大标题和小标题将文章脉络勾勒得十分清晰。
【教学重难点】
1. Make students understand and master different sentence structures.
2. Encourage students to make use of unreal conditionals to make up dialogues to experience new grammar phenomenon.
【教学目标】
Knowledge aim:
(1) To enable the students to master words about?advertising?and?advertisements.
(2) To make students understand and master how?to?talk?about?their?opinions?about?advertisements.
Skill aim:
(1)?Help?the?students?learn?how?to?talk?about?their?opinions?about?advertisements?
(2)To improve students’ integrated language ability, especially listening and speaking ability.
(3)To develop students’ ability of autonomous learning, language analysis, inquiry, induction and cooperation.
Emotion aim:
To arouse students’ interests and strengthen their confidence in English learning.
四. 教学方法
1. Autonomous and cooperative learning.
2. Inquiry and inductive teaching.
3. Situational teaching method (set interesting situations for the “input” and “output” of language.)