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《Using LanguageⅠ》集体备课教案优质课下载
To make them be wise before buying.
Teaching important and difficult points:
Enable the students to know four solutions preventing false or unsuitable advertising .
Get the students to write a letter of suggestions .
Teaching methods:
Task-based language teaching , reading, speaking and micro - writing.
Teaching aids:
A computer , a projector and some slides.
Teaching procedures:
Step1 Warming up
Enjoy a video of an advertisement about Nike.
Question: What is the purpose of advertisement?
Purpose: Make students interested in this topic.
Look at some pictures of dishonest adverts.
Question: Is there any unsuitable advertising in our life ? what can be done to stop these?
Purpose: Introduce the topic of this passage.
Step3 Reading: Keeping advertisements honest
Step4 Writing: A letter of suggestions
Please write a letter of suggestions to your local newspaper about the the problems of the advertisement, the negative influences caused by the advertisement and your suggestions .
Step5 Assignment:
Finish the letter and polish its style.
Surf the internet for the techniques used by advertisers and share them with each other.