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《Using LanguageⅡ》最新教案优质课下载
Part 3 Learning objectives
Students know the different types of advertisements.
Students know the elements involved in advertisements and figure out the steps of designing an advertisement.
(1) Let the students know that there are dishonest and unethical advertising and they need to make the right judgment when they read advertisements.
(2) Learn to think logically and creatively.
(3) Cultivate students’ sense of corporation and teamwork.
Part 4 Teaching Procedures
Teaching StepsActivitiesPurposesStep 1 Lead inStudents enjoy a micro-lesson about an introduction of advertisements.
Students answer the question “where do you often see or hear advertisements” given at the end of the micro-lesson.Students know the definition of advertisements and different types of advertisements by the micro-lesson.
At the same time, the micro-lesson can stimulate the students’ interest in this class.Step 2 Pre-writingStudents study three advertisements carefully and summarize the elements involved in advertisements under the guidance of the teachers.
SHAPE ﹨ MERGEFORMAT SHAPE ﹨ MERGEFORMAT By students’ viewing and the analysis of the teacher, students know the elements involved in advertisements.Step 3 WritingTask 1 Students work in groups to figure out the steps of designing an advertisement.
The product or the idea that the advertiser wants to promote.
The purpose of the advertisement.
The target readers.
The layout. It includes the headline, illustrations, persuasive arguments, contact details and so on.
Color matching.By working in groups and basing on the authentic context, students are able to figure out the steps of designing an advertisement.
Get the students to think logically and creatively.
3. Cultivate students’ sense of corporation and teamwork
Task 2 The students are given three options and every group chooses one and make an advertisement.
Option1: A book fair is going to be held on 1st, September, 2019. Different kinds of books by Oxford University Press will be shown and on sale in London.
Option2: Chinese government intends to make an advertisement to call on people to help prevent global warming.
Option3: A souvenir shop in Beijing, China.1. Students make an advertisement by working in groups.
2. The teacher bases the task on the principle of individualized learning.
3. Cultivate students’ sense of corporation and teamwork.
Task 3