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选修九《Unit 5 Misunderstandings Section 1： NEW WORDS, NEW IDEARS》优秀教案
问题解决的方案 Apply?some?pictures?to?instructions?so?that?the?students?can??have?a?better?idea?of?the?new?activity?forms.?
More?time?and?guides?are?needed?for?the?students?in?Task?3.? Teaching?Context?
教材分享?
Students?have?learnt?the?reading?passages?How?Advertising?Works?and?Keeping?Advertisers?Honest?in?the?last?two?lessons?and?have?been?exposed?to?some?ads.?They?need?the?chance?to?review?the?
words?and?expressions?and?to?apply?what?they?learnt?about?ads?into?practice. Materials??
教学辅助材料 The?song?Never?Meet?A?Girl?Like?You?Before,?some?key?sentences?
from?the?reading?passages,?a?students’?worksheet?designed?for?this?
lesson
2.教学过程
?????回顾：通过上一节课学习，学生对广告的特征有了初步的了解，并通过一些非常著名的广告，得出一个结论，好的广告需要恰当的歌曲。而家庭作业就是，老师提供一首曲子?A?Girl?Like?You给学生，6人小组，根据歌曲的内容和风格等，以这首曲子为背景，设计一则广告。内容在学生学案上：?
Product:___________________________?
Target?(Customers):??________________?
Slogan?:___________________________?
Media:?On?the?television?
How?to?advertise?it?and?why:______________________________??
?????课前，给这6个同学重新命名：学生A：?Attentive;?学生B:?Brilliant;学生C：Clever;学生D：Diligent;学生E:Excellent;学生F:Fabulous。然后让学生带着自己组的作业，按名字重新组成小组，Attentive为一组，Brilliant为一组，Clever为一组;?Diligent?为一组;Excellent?为一组;?Fabulous为一组。重新组成小组后，大家互相分享原来自己的广告设计。然后小组内选出最有佳创意广告，在全班面前分享，然后全班投票选择最好一个广告设计。??
Step?2：头脑风暴游戏
本环节，通过小组成员的头脑风暴，复习跟本单元广告相关的5个话题下的词汇、短语、句型。要求：?
?6?students?in?a?group?sit?in?a?circle.
Take?turns?to?say?something?on?the?topics.?
?Write?down?the?information?in?the?handout?
头脑风暴的问题：?
1.?Where?do?you?see?or?hear?advertisements??
复习的内容：TV，?Radio，?shopping?center,?the?Internet,?bus,?car,?public?places,…?
?What?makes?a?good?advertisement??