高二上册英语《Module Four Buying and Selling Unit 8 Advertising 》精品课教案

高二上册英语《Module Four Buying and Selling Unit 8 Advertising 》精品课教案

3. 本课中涉及的语法项目主要是学习过去分词在系动词后面作表语及过去分词用于一些特定的动词之后充当宾语补足语的用法。教师可通过复习不定式，现在分词作表语及宾语补足语的用法来引入过去分词的同类用法。并通过比较、归纳不定式、现在分词及过去分词作表语及宾补的用法，使学生对非谓语动词在上述语法项目中的使用有较完整的认识，从而加强学生的学习效果。

（二）单元目标（Unit Target）

1. 掌握过去分词作表语及宾语补足语的用法，并复习不定式及现在分词作表语及宾语补足语的用法，并能在真实的语境中熟练地应用这一语法结构。

2. 了解广告的相关知识，能归纳总结成功的广告所必备的要素。

3. 能谈论自己喜欢或不喜欢的广告并说明原因。

4. 能自己做一些简单的广告设计。

（三）单元重点

关键词

语言知识类：by means of , recognize , to an extent , first of all , identify , in question , meet the needs of , take…into account , fall , ill, intend , make use of , back up , quote , add…to , Reach the expected goal, potential, be related to, cater to, be highly culture-conscious, carry out, spoil.

交际功能类

1) 广告类型：TV/radio advertising, TV/radio commercials, newspaper/magazine advertising, mail advertising, billboard advertising, bills and posters, Internet advertising, neon sign, show window advertising, Sandwich board.

2）一些著名商品名称：Kodak, Nike, Adidas, Coca-Cola, McDonald’s, KFC, NOKIA, Sprite, Samsung, Motorola, Pepsi, Nescafe, Motorola, Toshiba, IBM, Intel, Panasonic, Lenovo, Philips, Toyota, Maxwell coffee

3) 广告中所用的修辞方法：simile(明喻), metaphor（暗喻）， personification（拟人）, pun（双关）, hyperbole（夸张）, parallelism排比）, rhetorical question (反问)，irony(反语)， rhyme(押韵)

2．功能：

To learn how to recommend sth to a customer and to learn how to persuade someone to buy sth.

They’re very good for the price.

How do you like this pattern?

It wears well and keeps its shape.

It’s the latest and it’s very popular.

It’s very durable.

I’m sure you will find this one very satisfactory.

Come on. Take it!

I think it’s well worth the money.

Go for it!

If I were you, I would certainly take it.