牛津上海版高二上册英语《Module Four Buying and Selling Unit 8 Advertising 》优秀教学设计

牛津上海版高二上册英语《Module Four Buying and Selling Unit 8 Advertising 》优秀教学设计

make comments on an advertisement according to certain criteria,

express personal opinions with supporting details.

Teaching Procedure:

Stages Teacher's Activities Students' Activities Purposes Pre-listening 1) Ask students to introduce Brazilian cultures.

2) List examples of products to be sold in Brazil. 1) Talk about what they have picked up on Mooc.

2) Answer the questions and predict the possible reasons. 1) To inform students of the background knowledge

2) To elicit the topic and prepare students for listening While-listening 1) Play clip 1 and ask students to find out the main idea.

2) Play clip 1 again and ask students to write down answers.

3) Encourage students to work out the reason of McDonald’s failure in Brazil. 1) Listen, judge the statement and choose the correct title.

2) Read loudly, listen and answer the questions.

3) Answer the questions and sum up the main reason for the failure of McDonald in Brazil. 1)To guide the students to catch the main idea of the listening material

2) To enable students

to find relevant information

3)To inspire students to figure out the main reason for an unsuccessful advertisement 1) Ask students to recall the factors of an attractive advertisement.

2) Play clip2 and ask students to fill in the blanks.

3) Play clip2 again and encourage students to match the methods with each step. 1) Brainstorm the factors of a successful advertisement.

2) Listen and fill in the missing words on the worksheet.

3) Understand the methods to make an advertisement successful and finish the matching.

1) To arouse student's interests and prepare them for listening

2) To get students familiar with the detailed information

3) To further develop an understanding of how to make an advertisement successful Stages Teacher's Activities Students' Activities Purposes Post-listening 1) Ask students questions about the advertisement.

2) Encourage students to express opinions on advertisement with peers. 1) Observe the advertisement and answer the questions.

2) Bring forward personal opinions and share with group members 1) To observe an advertisement purposefully

2) To express personal opinions and evaluate an advertisement with learnt criteria

Homework 1) Review what you have learned and write comments on the advertisement in 100-120 words.