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必修4（2004年6月第1版）《Section 4： READING FOR MEANING》精品PPT课件优质课下载
newspaper ads:
poster:
radio announcements:
TV commercial:
can contain a great deal of information
can be sent directly to selected customers
most adults read newspapers
powerful & appear new
cheaper & many people still listen to the radio
expensive but have a good effect
4
3
2
1
Topic sentence / Main idea
paragraphs
two examples of advertisement
the ways to advertise
Advertising by brochures, mails & newspapers
what is an advertisement?
Advertising by posters & radio announcements
5
Advertising by TV.
We should make sure what is real
and what is false in ad.