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模块四 Module IV Modern life《Reading(1)：Advertisements》最新PPT课件优质课下载
Learning aims
Watch an advertisement
Leading-in
Enjoy some pictures of advertisements
1. Where can we find these ads?
2. Why do you like these ads?
Brainstorming:
On billboards , on the Internet , in newspapers/
magazines , on TV , in leaflets, or in buses etc.
They are quite interesting, creative and we can
get some useful information from them.
advertisements
a good way to sell products/ services
a good way to make people aware of social issues
commercial ads（商业广告）
public service ads（公益广告）
commercial ads
Commercial ads or public service ads？
public service ads
Step 1 Leading in
1. Look at the pictures and answer the following questions.
A. Commercial ads (CAs):
B. Public service ads (PSAs):
①What do ads try to persuade people to do?
____________________________________________.