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译林2003课标版《Reading(1)：Advertisements》公开课PPT课件优质课下载
To protect wild animals.
Wherever we go, we can see a variety of ads.
What is an advertisement?
An advertisement uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea.
persuade
product
service
believe in
2. List all the examples of advertisement
in the passage and divide them into 2 parts.
Step 2: Fast Reading
1. How many kinds of ads are there?
Step 2: Fast Reading
1. Bright-teeth fight bad breath.
2. You are proud of your cooking, so shouldn’t you buy the very freshest food.
Commercial Ads
PSAs
1. Yes to life, no to drugs.
2. Knowledge changes life.
3. Project Hope—educating every child.
4. When you smoke cigarettes, you are slowly killing yourself.
Step 3: Comparative Reading
Try to find the similarities and
differences between commercial
advertisements and public service