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译林2003课标版《Reading(1)：Advertisements》优质课PPT课件下载
B. An unattractive heavy female.
C. A handsome male.
Nanjing Jinling High School
Xia Mengting
Apr. 23rd, 2019
II. Fast reading
1. What does the title mean?
2. What are talked about in the article?
What does the title mean?
Stereotype [?ster??ta?p]: a fixed idea or image that many people have of a particular type of person or thing, but which is often not true in reality (untrue).
Stereotyping: deciding unfairly that a type of person has particular qualities or abilities because they belong to a particular race, sex, or social class.
What does the title mean?
Advertising: the business of using advertisements to persuade people to buy products or services
It often shapes cultural views and creates standards by introducing a product or service with an idea that makes them desirable.
What are talked about in the article?
(1) B: What is stereotyping in advertising?
(2) E: Why do brands use stereotypes in advertising?
(3) A: How are children affected by advertising?
(4) D: How is the role of women changing in advertising?
(5) C: How is race portrayed in advertising?
III. Detailed reading
1. Why are stereotypes used
in advertisements?
for commercial[k??ml] purposes
How do advertisements use stereotypes to sell products?