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译林2003课标版《Reading(1)：Advertisements》精品PPT课件优质课下载
Which ad do you like and why?
learn
more
about
ads
Fast-reading
1.What do advertisements encourage people to do?
2.What does PSAs stand for?
3.What are PSAs meant to do?
To buy a product or service or believe in an idea.
Public service advertisements.
To educate people about health, safety or
any other issue which affects public welfare.
Detailed-reading
1.Where are the advertisements most commonly found?
2.What is the difference between commercial advertisements and PSAs?
3.Why are some of the ads clever according to the article?
4.When did China begin a nationwide public service advertising campaign?
5.Why should we follow the advice in PSAs?
Task One
1.Where are the advertisements most commonly found?
2.What is the difference between commercial advertisements and PSAs?
They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.
A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
3.Why are some of the ads clever according to the article?