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译林2003课标版《Reading(1):Advertisements》优质课PPT课件下载
第一课时 Period One
Think and discuss 思考讨论
What kind of ads you meet impress you most ?
你见过的印象最深刻的广告是?
Ads about sports brand (品牌)
Ads about Mobile Phones
Ads about cars
Ads about houses
Question
1.What is an advertisement?
广告是什么?
2. How many types of ads?
广告可分为几类?
Commercial Advertisements CAS 商业广告
Public service Advertisements PSAS 公益广告
An ad uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
CAS & PSAS
1. A commercial advertisement (CAS) is one which someone has ______ to advertise a ______ or _________.
2. Public service advertisements(PSAS)are
run ________, and are meant to _____people about _____,_______,or other problems that affects ________________.
paid for
product
service
for free
educate