模块四 Module IV Modern life《Reading(1)：Advertisements》集体备课PPT课件优质课下载

模块四 Module IV Modern life《Reading(1)：Advertisements》集体备课PPT课件优质课下载

1. It seems that all students are so familiar with some ads.

Why are you so familiar with them?

2.Where else can we often see or read ads?

3.Could you tell me what an ad is according to your understanding?

what do they want to sell us?

what we learn

1.Do you think ads tell us the complete truth?

Read para.3 and answer:

1.What are the two examples of CAs given by the writer in

this paragraph?

2. How do CAs trick us according to these examples?

Have you ever been tricked by any commercial ads? share

your story with each other.

Read para.4 and answer:

1.What do PSAs aim to do?

2.What are the examples of PSAs given by the writer in this paragraph?

Since China began a nationwide public service advertising

campaign 1n 1996, various types of PSAs have appeared.

here is one that impresses me most.let's enjoy it together

and tell me what message the PSA want to convey to us?

what we can do

Have you ever thought of designing an ad by yourself?

Now you have got a chance. work in groups.

Choice 1:Design an ad for your company's chocolate.

Choice2: Design an ad for you club to make it famous and