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译林2003课标版《Reading(1):Advertisements》公开课PPT课件优质课下载
Which advertisements make you want to buy a product or service?
Which advertisements make you think about social problems?
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
Ads for social problems
Ads for sales
Earth Day
Say ‘No’ to drugs
Oxlin Airlines
Soft shine shampoo
Commercial
advertisements
Public service
advertisements
Types of advertisements
Commercial advertisements
To promote a product orservice
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
promote a product
promote the service
Say no to drugs
Structure of the text:
Introduction to ads
2.Does an ad tell people