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译林2003课标版《Reading(1)：Advertisements》新课标PPT课件优质课下载
2. How many types of ads?And what are they?
3. What are the different aims of ads?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
Two types. Commercial advertisements and PSAs.
Commercial ads aim to advertise a product or service;
PSAs are meant to educate people about health, safety, or any other problem that afftects public welfare（公共福利）.
PSA or Commercial ad?
PSA or Commercial ad?
1. The author's opinion:
_____________________________________
_____________________________________
2. Examples to support the above idea:
_____________________________________
_____________________________________
3. The author's conclusion:
_______________________________________
4. Do you agree with the author's opinion? Why or why
not? Give some examples from your experiences.
__________________________________________
We must not fall for this kind of trick.
Even if an ad does not lie, it does not mean it is altogether innocent. L15-16
Does an advertisement tell people the complete truth?
Toothpaste ad
The grocery food ad
“You are proud of your cooking, so shouldn't you buy the very freshest food?”