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师梦圆高中英语教材同步译林版模块四 Module IV Modern lifeReading(1):Advertisements下载详情
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模块四 Module IV Modern life《Reading(1):Advertisements》优质课PPT课件下载

What is an advertisement?

Does an ad tell people the complete truth?

Public service advertisements

Where are advertisements most commonly found?

Newspapers, magazine, the Internet, radio and television are the most common places to find advertisements.

Reading

What do advertisements encourage people to do?

They encourage people to buy a product service or believe in an idea.

What are two main types of ads?

commercial advertisements(商业广告) and public service advertisements.(公益广告)

What is the difference between commercial ads and PSAs?

The former is paid for to promote a product or service while the latter is placed for free and intended to educate people.

What are PSAs meant to do?

PSAs are meant to educate people about health, safety, or any other issue which affects public welfare.

Why are some of the advertisements clever according to the article?

Because even if they don’t lie, it doesn’t mean they tell you the complete truth.

When did China begin a nationwide public service advertising campaign?

China began the campaign in 1996.

Why should we follow the advice in PSAs?

Because all the PSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot.

1. Advertisements are found in many

places. _____

2. PSAs are only found in newspapers.

_____

3. All advertisements tell the

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