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译林2003课标版《Reading(1)：Advertisements》PPT课件优质课下载
Video 2
Lead in
What did you watch just now?
What do they persuade people to do?
Buy Qingyang shampoo
Avoid drunk driving
Read the text quickly and answer the following questions.
1.What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?
Fast reading
What is an advertisement?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
Reading for details
What is an advertisement?
Places
newspapers, magazines, the Internet, radio, television
Types
Commercial ads
PSAs
commercial ads
PSAs
What’s the difference between commercial ads and PSAs?
Commercial ads--- To__________________
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