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模块四 Module IV Modern life《Reading(1)：Advertisements》公开课PPT课件优质课下载
1.To be able to explain the similarities and differences between commercial advertisements and public service advertisements.
2. Finish some reading tasks.
Review the four ad pictures in Welcome.
Try to divide them into two parts.
Ads for public issues
Ads for sales
Earth Day
Say ‘No’ to Drugs
Oxlin Airlines
Soft Shine Shampoo
Type1
Type2
commercial ads
(to persuade to buy )
PSAs
(to teach)
Protect the environment
protect water
protect ourselves
Step 1
Fast-reading:
1. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?
Reading:Advertisements