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模块四 Module IV Modern life《Reading(1):Advertisements》PPT课件优质课下载
Advertisements
Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion
1.What is an ad?
Body
Part 1(para1)
Part 2(para2-4)
Part 3(para5)
What is an advertisement(ad)? (para2)
Ad:
A commercial ad (CA):
PSAs:
uses words and pictures to persuade people
to buy a product or service, or to believe
in an idea.(L6-7)
to advertise a product or
service. (L10-11)
are meant to educate people about health, safety, or any other problem that affects public welfare. (L11-12)
someone pays for it
run for free
CA or PSA? Why?
PSA