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《Reading(1)：Advertisements》公开课PPT课件优质课下载
1. Just do it
Nike
2.where there is a way, there is a Toyota.
car
3. Behind that healthy smile, there’s a Crest kid.
Toothpaste
4. Apple thinks different.
computer
A good advertisement
clearly expressed
creative
attractive
effective
persuasive
easy to understand
impressive
informative
Two kinds of Ads
____________________________________________
___________________________________________
Commercial advertisements
Public service advertisements
What is an advertisement?
An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea.
persuade