1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
模块四 Module IV Modern life《Reading(1)：Advertisements》最新PPT课件优质课下载
In the subway station, there are many pictures on the wall.
Do you know what they are?
I’m so interested in advertisements
that I surf the Internet to know
more about it.
I find an article about ads on the school website.
Would you like to read it with me?
An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.
Two main types of advertisements
Commercial advertisements
(CAs)
Public service advertisements
(PSAs)
What is an advertisement?
1. What is NOT the difference between a
commercial advertisement and a PSA?
Reading comprehension
A commercial advertisement is one which someone has paid for while a PSA is often for free.
A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare.
A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people.
D. A commercial advertisement appears almost everywhere while a PSA only appears on TV.
细节理解
Let’s enjoy two advertisements and tell which kind of advertisements they belong to.
Commercial advertisements
(CAs)