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译林2003课标版《Reading(1)：Advertisements》精品PPT课件优质课下载
要求学生复述课文内容，是在有效输入语言的基础上进行的输出活动，对学生的表达提出了更高要求。这样不仅能增强学生的语言实践量，也有助于培养学生运用英语思维的习惯，提高语言综合运用能力。
阅读策略的学习是训练学生阅读能力的有效措施，让学生了解说明文的基本结构，能在阅读训练中达到事半功倍的效果，并为他们今后的学习打下良好的基础。
Appreciate some creative ads to see whether they have attractive pictures and clever language
To learn some basic information about advertising
To know how to read expository writing（说明文）
To learn to create an advertisement
Brainstorm: Where can we find ads?
Ads are everywhere.
who/which product/ which type/purpose
which type/ purpose
Most people are not aware of how many ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers and on TV.
T
F
F
Listening
2. Advertisements are meant to promote a product or service and to educate people about health, safety, or any other problem that affects public welfare.
3. Newspapers, magazines, the Internet, radio and television are the most common places to find advertisements.
Listen to the text and decide which of the following statements is true (T) or false (F).
PSAs
4. PSAs and commercial ads use some of
the same methods.
5. Commercial ads often give us valuable