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译林2003课标版《Reading(1)：Advertisements》优质课PPT课件下载
Start Ahead (Rejoice)
A diamond lasts forever
Obey your thirst
Just do it
Leading-in:
Do you like these advertisements? Can you give some other examples of advertisements?
What do you know about advertisements? Do you want to know more about advertisements ?
Fast-reading
1 What do advertisements try to persuade people to do?
2 What does PSA stand for?
3 What do PSAs aim to do?
To buy a product or service or to believe
in an idea.
Public service advertisement.
They aim to teach us and help us lead better lives .
1. Where are advertisements usually found?
2. Why are some of the advertisements clever according to the article?
3. When did China begin a nationwide public service advertising campaign?
4. Why should we follow the advice in PSAs?
Careful-reading
1 Where are advertisements usually found?
2 Why are some of the advertisements clever according to the article?
They are usually found in newspapers and
magazines, on the Internet, radio and television.
Because even if an ad does not lie, it does not