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模块四 Module IV Modern life《Reading(1)：Advertisements》精品PPT课件优质课下载
How many types of ads do you know?
Commercial ads
Public service ads
ads
to sell a product or service.
Commercial ads
to educate people about social problems
Public service advertisements (PSAs)
Do you want to know more about advertisements?
Skim the passage and finish
the following questions.
Skimming and scanning
1. What do advertisements persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?
To buy a product or service or to believe in an idea.
Public service advertisements.
To teach us and help us lead better lives.
4. When did China begin a nationwide public service advertising campaign?
In 1996.
Listening
Listen to the tape carefully and decide whether the following sentences are true or false.
1. Most people are not aware of how many ads are around them.
2. Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.