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译林2003课标版《Reading(2):Advertisements》新课标PPT课件优质课下载
Lead in
products or services
educate the public
serve the public
An advertisement uses words and pictures to persuade people to buy a ___________or service or to believe in an idea.
There are ____ main types of advertisements. ---------commercial advertisements and _____________ advertisements(PSAs).
___________ads sometimes do not tell people the complete truth. PSAs are ______to educate the public. They aim to teach us and ____us lead better lives
When it comes to advertisements, we must use our intelligence and not be a _____ to them.
1 definition
2 types:
commercial& public service ads
3 author's attitude
Task 1:Revision of the text
public service
product
two
meant
help
slave
Advertisements
structure
Commercial
1 使…意识到
2 即使
3 弄清楚,弄懂