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译林2003课标版《Task(2)： Writing an advertisement： Skills building 3》公开课PPT课件优质课下载
3. express opinions and give reasons through skill building 2；
4. write an advertisement using different sentence types through skill building 3.
It is a communications company.
The products of this company sell well, with its sales figures rising from 10.5 % to almost 1/5 over the same period last year.
This year, its foreigh market share is likely to decrease, possibly reaching a record low, due to the trade war between America and China.
It takes the lead in 5 G rollout in the whole world.
Guessing Game
Choosing ad-designers
Task: Writing an advertisement
Brainstorming:
Where can we see advertisements?
Advertisements are everywhere!
What makes
a good advertisement?
Skills building : listening for needed information
Title: (1)_________________________________?
There are four elements to make a good advertisement. Firstly, it should use some interesting, (2)_________ or eye-catching designs or (3)___________. Secondly, a good advertising (4)_________can also help to make the product known and remembered by most people. Thirdly, a good advertisement should give an (5)___________ to the product. Sometimes, the customers may want to know something about the product, such as taste, look, ingredients, unique features, (6)___________, price, discount or (7)____________ from other customers. Apart from these, there are many different (8)_______ types used in an advertisement, which can make the language persuasive, like (9)_________ and negative statements, questions, (10) ____________ and exclamations.
How to make a good advertisement
creative
pictures
slogan
introduction
benefits
comments
sentence