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译林2003课标版《Project(1): Developing an ad campaign》精品PPT课件优质课下载
Why do they choose this ad campaign?
Anti-smoking
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Who is the target audience for this ad campaign
What kind of media have they chosen to use?
What is the slogan for this campaign?
High-school teenagers
Posters, website, magazine, an essay competition
Smoking kills!
Detailed reading
T or F
There are huge numbers of smokers only in China.
The cigarettes contain harmful chemicals that can lead to lung cancer and heart disease.
If we can persuade young people out of starting to smoke, they must then advise the people around them to give up smoking.
F
T
F
in
Asia
may
4. World No Tobacco Day is on 31 July.
5. Not smoking has many advantages, such as doing good to your health, saving money and so on.
6. We will put large posters in the street with our logo and slogan.
7. Many people think that smoking is cool and enjoyable, even though they are fully aware of the dangers of it.
F