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《Project(1)： Developing an ad campaign》新课标PPT课件优质课下载
website
anti-smoking campaign
video
cartoon
website
hand-copied paper
posters
Read the first passage quickly and answer the questions.
1. What is an ad campaign?
2. What questions should we first consider when designing a campaign?
Task1.
To build an ad c_________
Step One
have a clear a____ and t_____ audience in mind;
do a little r_______ and you can c_____ right m______ for the right people.
Step Two
gather i__________ from your research;
try to a_____ to the audience and get them to make certain r_______.
Step Three
employ different ________ (medium)to get your message a_____.
decide what a________ you want to use to r_____ your audience.
ampaign
im
arget
esearch