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译林2003课标版《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
What is the topic of this advertisement?
What is the purpose of this advertisement?
commercial ads
PSAs
educate people about health, safety, or any other problem that affects public welfare
Do you know some mottoes about reading books?
Books are a great force。 -- Lenin
书籍是巨大的力量。——列宁
Books are the tools of the soul。 -- Hugo
书籍是造就灵魂的工具。——雨果
Books are the ladder of human progress。 - Golgi
书籍是人类进步的阶梯。——高尔基
Reading makes people see and think clearly。 -- Voltaire
读书使人心明眼亮。——伏尔泰
Reading for the rise of china。 -- Zhou Enlai
为中华之崛起而读书。——周恩来
Nowadays, people all over the world use ads to promote public welfare.
Have you ever thought of starting an ad campaign about social concerns?
Solicitation of public service advertisements
By the end of the class, you will be able to
know the structure of an ad campaign and get to recognize some key words and phrases.
know how to build an ad campaign step by step.
be ready to make an ad campaign
1.What is an ad campaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.