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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》优质课PPT课件下载
Commercial ad
My God!
I have no home now!
Public Service ad
(PSA)
Enjoy some ads
Brainstorming
A good ad should be…
In the opinion of a viewer, a good ad should be …
As a designer, to produce an ad, what will you first consider?
Project
Developing an ad campaign
1. What is an ad campaign?
2. What media can you use in an ad campaign?
3. What questions should we first consider?
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.
We can use different kinds of media, including posters
newspapers, magazines, radio and television.
1 Who is the audience for your ad campaign?
2 What do you want your ad campaign to say?
3 How do you reach your audience?
Questions from you:
To build an ad c_________