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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》公开课PPT课件优质课下载
Developing an ad campaign
Question:
If I want to promote a new flavor of chocolate, what should be done?
eye-catching ads
attractive slogans
fancy packages
famous people
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
…
Ad Campaigns
Tips:
An advertisement
Commercial ads
PSAs
An ad campaign
Read the first paragraph and try to find out the definition of an ad campaign.
an organized programme of advertisements
use various kinds of ads
reach a particular audience
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.