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《Project(1)： Developing an ad campaign》公开课PPT课件优质课下载
2. What are the three major questions you must consider before you start an ad campaign ?
Who is the audience for your ad campaign ?
What do you want your ad campaign to say?
How do you reach your audience ?
Pre-reading
Please look at the following pictures, and guess what we are going to talk about.
Can you guess what we are going to talk about?
Smoking
While-reading
Fast-reading - listen and judge
T or F
1. This is a commercial ad campaign. ( )
2. Smoking cost a lot of money. ( )
3. The main aim is to encourage young people
to smoke. ( )
4. Smoking is not cool and attractive. ( )
5. Many smokers die too soon from illnesses and diseases related to smoking.
( )
F
T-3
F-8
T-14
T-28
Read the article on page 19 and answer the following questions:
1. Why have they chose anti-smoking as the subject?