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《Project(1)： Developing an ad campaign》集体备课PPT课件优质课下载
Insurance(保险）
Bible makes people creative and wise
Separate water from water
How do you build an ad campaign?
Para 1: The _______of an ad campaign or what an ad campaign means
definition
Read subtitle 1
Who is your target audience?
How to create the right message for your
target audience?
How to know your audience?
Be _______of your audience.
The people you want to _________
do a little research and ________ some information,
explore what the audience already thinks.
who is the audience for your ad campaign
aware
reach
analyse
Read subtitle 2
What do you want your ad campaign to say?
In my eyes, the content of our campaign should be the topic they _______________ and________________________ . It is of importance to always try to __________the audience in order to get them to ______________________________ in a certain way. Furthermore, the content should ______________________ their own lives.
concern
be worried about
attract