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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》新课标PPT课件优质课下载
Leading-in
Teaching aims
1. Learn some basic information on an ad campaign.
2. Develop an ad campaign on Mother’s Day.
3. Appeal to people around to express our gratitude and love to our mothers.
Basic information on an ad campaign
Reading
1.What is an ad campaign?
2.What must you consider when you start an ad campaign?
1. What is an ad campaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
2. What must you consider when you start an ad campaign?
________________of the ad campaign
____________of the ad campaign
____________to get your message across
audience
content
ways
Appreciate an ad campaign
Find the basic information
Topic:
target audience
aim
content
ways