1、本网站免费注册后即可以下载，点击开通VIP会员可无限免费下载！
2、资料一般为word或PPT文档。建议使用IE9以上浏览器或360、谷歌、火狐浏览器浏览本站。
3、有任何下载问题，请联系微信客服。
扫描下方二维码，添加微信客服
模块四 Module IV Modern life《Project(1)： Developing an ad campaign》PPT课件优质课下载
An ad campaign ?
How do you build an ad campaign?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
The definition of an ad campaign.
The target audience and how to determine the target audience.
What the ad campaign says.
How to reach the target audience.
Read the passage again and fill in the table.
How to build an ad 1.c_________
Step One
have a clear 2.a____ and target 3. a______ in mind;
do a little 4.r ______ and you can create right 5.m ______ for the right people.
Step Two
it is important to always try to 6.a_____ to the the audience in order to get them to 7.r_____ in a certain way.
Step
Three
use different 8.w____ to get your message 9.a_____
decide what 10.a________ you want to use
ampaign
im