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模块四 Module IV Modern life《Project(1)： Developing an ad campaign》公开课PPT课件优质课下载
introduction examples facts
Try to find out the main idea of
each paragraph
Paragraph 1:
Paragraph 2:
Paragraph 3:
Paragraph 4:
the definition of an ad campaign
the target audience and how to determine the target audience
what the ad campaign says
how to reach the audience.
read para1
1 definition of an ad campaign
2 What we should have in mind when we build an ad campaign
a clear goal and an audience
media
read para2
who is the audience ?
How can we determine the audience?
what they already know
what they care about
read para3
1 what’s the meaning of what your ad campaign say
2 how can we make it easy to appeal to audience
what your ad campaign say=what you want audience know